Since 2019, Sky Palm Studios has had the privilege of capturing the authentic stories of Florida agriculture. What began through collaborative agency work has naturally evolved into a direct, multi-year strategic partnership with the Florida Farm Bureau Federation. Operating out of Gainesville, Florida, our team works hand-in-hand with the Federation's public relations team each year to produce each award video presented at their Annual State Meeting.
Our Partnership
Our commitment to narrative depth and visual excellence received statewide recognition at the 2025 Florida Public Relations Association (FPRA) Golden Image Awards. Sky Palm Studios was honored with an Award of Distinction for our production of the 2025 Florida Farm Bureau Farmer of the Year Video featuring Jim Alderman. This campaign was recognized for its strategic planning, documentary-style approach, and ability to forge an intense emotional connection with both conference delegates and digital audiences statewide.
Award Winning
Multi-Platform Deliverables
To ensure every story achieves maximum reach and impact, we engineer each campaign far beyond a single banquet screening by delivering a multi-platform asset suite. Each project yields 2-to-8-minute widescreen (16:9) cinematic features designed to evoke pride and emotional resonance at the statewide convention, paired with short-form horizontal (16:9) and vertical (9:16) social media cuts optimized for platforms like Instagram Reels and Facebook, as well as website hero banner loops. By transforming traditional award presentations into compelling human narratives distributed across multiple digital touchpoints, the Federation realizes a powerful return on engagement, deepening member unity during the annual meeting, elevating the prestige of their award programs, and building an evergreen digital archive that actively drives social media engagement and attracts new members year-round.
Agriculture is built on real lives, unpredictable weather, and generations of hard work, which is why we approach every Farm Bureau project with a documentary-style mindset rather than a scripted one. We begin with deep pre-production—combining secondary research with personal pre-interviews to uncover the emotional core of each honoree’s legacy before the cameras ever roll. On location, our lean crew utilizes prime cinema lenses, LiDAR focus technology, and drone cinematography to capture authentic, working moments during golden-hour light. When unpredictable Florida weather or tight farm schedules throw a curveball, our team pivots creatively on the fly—frequently integrating gray skies or changing conditions into the narrative to emphasize the true resilience of Florida’s agricultural community.
Our Approach
Behind The Scenes
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